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adidas S78361

adidas Originals x Italia Independent LA Trainer Surf Petrol (petrol/white/bronze)

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Product details

Color: surf petrol/surf petrol/chalk white

Lapo Elkann is a New Yorker-born Italian industrialist and creative entrepreneur. Currently President and Founder of companies Italia Independent and Independent Ideas, he is also the Founding Partner of LA holding. Fluent in 4 language, Lapo Elkann always lived in an international environment, from London to Brazil to France. After working as Personal Assistent to Henry Kissinger in NYC, he moved back to Italy in 2012 and entered the family owned Fiat S.p.A.While in charge of Brand Promotion he designed the Fiat Sweaters usinga Fiat vintage logo. It was a huge success - the aim was to make youngster perceive Fiat as a "buddy brand" and love mark at the moment in which the company was at its worst financial moment. As Director of Brand Promotion for Fiat Group (Fiat, Alfa Romeo, Lancia, Ferrari, Maserati ...) he coordinated the reinvention of classic like the Fiat Punto and Fiat 500 and their launches. He created the first of his companies: "Italia Independent", a lifestyle brand, featuring ready -to- wear and eyewear products conceived, developed, and produced in Italy. Independent Ideas, the Communication and Advertising agency, followed the year after.
Man of the ear oin 2007 by the Spanish and German editions of GQ.

- adidas Originals x Italia Independent
- Designed by Lapo Elkann
- Surf Patrol
- Premium croc embossed leather upper
- Deco stitch details
- Brushed gold details
- Special insole
- adidas metall bronze logo details on midsole
- L.A. Trainer debossed lettering on side
- adidas and Italia Independent branding details with artwork woven tongue label and artwork sock liner on insole

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