The Good Will Out

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adidas S74879

adidas Consortium x Highsnobiety UltraBoost (grey / white)


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Product details

  • RELEASE: raffle on April 9th 2016 | 12 noon | instore at Nigh | Jülicherstr. 14 | 50674 Köln
  • adidas Consortium x Highsnobiety collaboration
  • Premium Primeknit upper
  • Boost™ outsole
  • STRETCHWEB rubber outsole
  • Vacuum formed aniline leather cage
  • Leather insole with custom HIGHSNOBIETY all-over pattern and branding
  • adidas Performance and HIGHSNOBIETY logo branded tongue labels
  • S74879
  • grey/white
Launched in 2005, Berlin/NYC-based online platform HIGHSNOBIETY has become a global authority on style, streetwear and sportswear. Over the past decade, these design disciplines have clashed and collided, influenced, intertwined and gradually blurred into one another. HIGHSNOBIETY has documented these developments, offering them incredible vantage to contribute their take on two highly popular styles in the Consortium series.

UltraBOOST was designed for distance running. Unveiled in 2015, the fusion of lightweight adidas Primeknit and BOOST™ technology earned it acclaim among the athletic community. Over the past year UltraBOOST has maneuvered into the realm of the more stylistically-inclined sneaker-wearer. A shoe initially conceived for performance and comfort but when iterated in understated lavender grey, emphasis subtly shifts towards the model’s aesthetic elements. HIGHSNOBIETY has given the sneaker a soft taupe knitted upper with a matching real leather cage, a luxury model that allows UltraBOOST to stray from its athletic roots.

Today, HIGHSNOBIETY plays a pivotal role in the industry, narrating, dictating and driving changes as styles blend and roles are repurposed. Its collaboration ruminates on evolution, drawing together the Campus 80s - a classic sneaker that has undergone multiple lives and UltraBOOST - a younger model, showing early signs of embarking upon a similar journey.
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