THE GOOD WILL OUT. Founded in 2007 by Cologne-based sneaker collectors Alex and Oliver. An independent, small but exquisite physical store in the belgian district of Cologne. Carrying the best of all brands. Also running the Nigh shop right around the corner and the one and only european Sneakermuseum, which hosted exhibitions like "Kicks on Film", "Air Max 1 - Hype and History" or "This Is The Sk8 Hi".