adidas CONSORTIUM x VIKTOR TELL HAPPY SOCKS MATCHPLAY (white/multi)
Color: White / White Vapour / Copurp
When adidas Originals brought Consortium back for FW11, the slate was wiped clean giving a fresh start to the premium range. It also paved the way for the next collection as they invited nine creative partners to fill in the canvas.
With the whole globe turning its focus on the Olympics, the partners were asked to take inspiration from their own Olympic memories from the past, and translate these for the Consortium SS12 collection. The designers were chosen from Olympic cities around the world, from Tokyo to Amsterdam, and each told their story using a silhouette selected from the Consortium FW11 collection.
- adidas Consortium release
- Limited Edition
- Your Story Pack
- adidas x Viktor Tell collaboration
- Premium canvas upper
- Leather heel tab
- White loop tag on tongue with adidas logo at front and Viktor Tell logo at back
- Two extra pair of laces (green & yellow)
- One pair of Happy Socks included
- All white Consortium box with special tissue paper
Creative Director of Happy Socks, Viktor Tell, teams up with adidas Originals to create his own fun version of the Matchplay. From the outside the silhouette looks low key with its mostly white canvas upper, but it's the small glimpses of detail on the heel tab, ankle padding and inside the shoe that tell both the Olympic and Happy Socks stories.
The Stockholm native took inspiration from a Swedish air pistol champion, and this is achieved along the 3-stripes with bullet hole inspired dots. On one of the sockliners is a Trefoil target marked LUFTPISTOL (air pistol) and the other features a lid for bullets. The ankle padding and underside of the tongue feature more brightly coloured dots that make it characteristically Happy Socks.
Coming with a gregarious pair of socks and lace pack, the internal execution juxtaposes the downplayed Matchplay, giving some instant energy. An illustrated Viktor Tell appears on the inside of the tongue's fabric loop tag.
RELEASE INSTORE: 16TH OF JUNE 2012.
ONLINE ORDERS WILL BE SHIPPED 14 DAYS AFTER INSTORE RELEASE.
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