With its spring/summer 2010 collection adidas Originals by Originals ties in with two groundbreaking seasons and continues with a consistent line-up of partners who each stand for their own unique and versatile style:

David Beckham/Design J. Bond brings in a luxury take on American sportswear. Kazuki returns with his love for streetwear and highly technical details. Jeremy Scott is inspired by rock and pop culture and once again reinterprets classic adidas silhouettes for men
and women.

Each of the three mini-collections under the ObyO umbrella concept offers sought-after and extremely diverse apparel and footwear products for the trend-savvy adidas Originals audience worldwide.